eBay

Global auction and consumer-to-consumer marketplace.

About eBay

eBay connects buyers and sellers in 190 markets. It is excellent for moving diverse inventory. Integrating eBay helps professionalize your operations; by connecting it to a multi-channel tool, you can manage eBay listings alongside your own website, ensuring inventory counts remain synchronized and shipping workflows remain consistent.

Integration Capabilities

eBay has 4 native integrations with leading business platforms. Connect via direct API, webhooks, or third-party automation tools for unlimited possibilities.

Browse eBay integrations below. Green integrations are native and free. Yellow integrations require an automation platform like Make ↗ to sync data.

Common Integration Patterns

→ Cross-Listing: Sellers often use integration tools to push listings from Shopify or Amazon to eBay to expand reach without manually recreating product pages.
→ Shipping Automation: Integrates with shipping platforms (like ShipStation) to consolidate orders from eBay and other channels into a single pick-and-pack workflow.
→ Inventory Management: Vital for vintage/resellers to ensure that a unique item sold on eBay is immediately removed from other platforms like Depop or Etsy.

Integration Challenges

⚠ Variation Handling: eBay's structure for product variations (size/color) differs significantly from Shopify or Amazon, often causing errors when syncing complex parent/child products.
⚠ Image Requirements: eBay has strict image quality and background standards; syncing low-res images from other platforms can result in listing suppression.
⚠ Payment Status Delays: Unlike immediate cart transactions, eBay auctions or best offers may sit in 'Awaiting Payment' status, which can confuse fulfillment integrations.

Before You Integrate

1. Define Master Inventory Source: Decide which platform (e.g., Shopify, specific ERP) will be the 'source of truth' for inventory levels.
2. Map Business Policies: Ensure your eBay Payment, Shipping, and Return policies are correctly mapped in your integration tool before bulk-syncing listings.
3. Clean Product Data: Remove HTML or active content from descriptions if importing from older platforms, as eBay blocks non-compliant content.
4. Test Auction Sync: Verify how your integration handles 'Auction' vs 'Buy It Now' inventory deduction.