Intercom

Customer service platform with messenger-first support.

About Intercom

Intercom builds relationships through conversational experiences. It works best when it knows who the customer is. Integrating Intercom with your product analytics and CRM gives your chatbot and support agents superpowers—allowing them to route VIPs to the front of the line or offer personalized help based on exactly what the user was doing in your app.

Integration Capabilities

Intercom has 5 native integrations with leading business platforms. Connect via direct API, webhooks, or third-party automation tools for unlimited possibilities.

Browse Intercom integrations below. Green integrations are native and free. Yellow integrations require an automation platform like Make ↗ to sync data.

Common Integration Patterns

→ Onboarding Automation: Integrates with product analytics (Segment/Mixpanel) to send targeted messages when users fail to complete a setup step.
→ Lead Qualification: Connects to Salesforce or HubSpot to create leads from chat conversations only after they have been qualified by a bot.
→ Knowledge Base Sync: Syncs with external help centers or creates tickets in Zendesk if a chat conversation becomes too complex.

Integration Challenges

⚠ User Identity Mismatch: If the 'user_id' sent to Intercom doesn't match the ID in your database or CRM, user history will be fragmented.
⚠ Attribute Overload: Sending too many custom data attributes to Intercom can make the interface messy and filtering difficult for non-technical teams.
⚠ Message Collisions: Users might receive a marketing email (via Mailchimp) and an Intercom in-app message about the same thing if audiences aren't excluded properly.

Before You Integrate

1. Implement Identity Verification: Set up Intercom Identity Verification (HMAC) to prevent malicious users from impersonating others.
2. Audit Custom Attributes: Review the data attributes you plan to sync and keep only the ones necessary for segmentation or personalization.
3. Define Routing Rules: Set up clear rules for which teams (Sales vs. Support) receive incoming chats based on user data.
4. Test Mobile SDK: If you have a mobile app, verify that the Intercom messenger doesn't obscure critical UI elements.