SendGrid

Transactional email API for developers.

About SendGrid

SendGrid (Twilio) ensures your password resets and order confirmations actually hit the inbox. While it is an API-first tool, marketing and support teams need visibility into its data. Integrating SendGrid webhooks back into your CRM or Support tool is critical so agents know if a customer *actually* received that critical email.

Integration Capabilities

SendGrid has 6 native integrations with leading business platforms. Connect via direct API, webhooks, or third-party automation tools for unlimited possibilities.

Browse SendGrid integrations below. Green integrations are native and free. Yellow integrations require an automation platform like Make ↗ to sync data.

Common Integration Patterns

→ Event Logging: Using Webhooks to log 'Dropped', 'Bounced', and 'Spam Report' events onto the Contact record in HubSpot/Salesforce.
→ Order Notifications: Triggering complex, branded transactional emails from Shopify/WooCommerce via API (bypassing the store's default templates).
→ List Sync: Syncing marketing unsubscribe lists between SendGrid Marketing Campaigns and the main CRM to ensure compliance.

Integration Challenges

⚠ Webhook Retries: SendGrid stops trying to send webhook data if your endpoint fails too many times, leading to silent data loss.
⚠ IP Warmup: New integrations sending high volume immediately will land in spam. The integration strategy must include a ramp-up period.
⚠ Data Volume: Logging *every* 'Delivered' event to a CRM creates massive bloat. Filtering is required.

Before You Integrate

1. Authenticate Domain: Ensure SPF/DKIM records are set up before turning on the integration.
2. Filter Webhooks: Only sync negative events (Bounces/Blocks) to the CRM Activity timeline to save storage.
3. Secure API Keys: Ensure API keys used for integration have 'Restricted Access' (e.g., Mail Send only) rather than 'Full Access'.