Zapier review: features, pricing, and alternatives
Zapier

Zapier

The largest app library, with the highest per-task pricing

7000+

App integrations

$69+

Team plan / month (annual)

100

Free tasks / month

2011

Founded

What is Zapier?

Zapier connects 7000+ apps through Zaps: a trigger in one app followed by a sequence of action steps. Its linear editor is the easiest of the major platforms to learn. Every successful action step costs a task, so bills climb quickly with volume, and Make.com and n8n cost less for most high-volume workflows.

✓ Best For

  • ✓ Non-technical business users
  • ✓ Simple trigger-action automations
  • ✓ Teams needing the widest app coverage
  • ✓ Enterprises with existing Zapier contracts

✗ Not Ideal For

  • ✗ High-volume automation (every action step costs a task)
  • ✗ Complex conditional logic and branching
  • ✗ Self-hosted or on-premise requirements
  • ✗ Budget-conscious teams or startups

Key Features

Pre-Built Templates

Thousands of ready-made Zap templates for common workflows. Pick one, connect your accounts, and adjust the field mappings.

Zapier AI

Describe a workflow in plain English and Zapier Copilot drafts the Zap, including the apps and steps. The free plan has a daily Copilot message limit.

Security and Admin Controls

SOC 2 Type II compliant, with SAML SSO on Enterprise and SCIM user provisioning for admins.

Premium Support

Paid plans get faster support responses. The community forum and help center cover most setup questions.

Built-In Tables

Zapier Tables stores records inside Zapier, so a Zap can look up or update data without an external spreadsheet.

Webhooks

Webhooks by Zapier can receive data from any app that sends webhooks, or post data to any URL as an action step.

Pricing & Execution Model

Plan Tiers

  • Free

    100 tasks/month, two-step Zaps, 15-minute polling

  • Professional, from $19.99/mo (annual) or $29.99/mo

    750+ tasks/month, multi-step Zaps, 2-minute polling

  • Team, from $69/mo (annual) or $103.50/mo

    2,000+ tasks/month, up to 25 users, shared workflows, 1-minute polling

  • Enterprise, custom pricing

    Custom annual task limits, unlimited users, SCIM, admin controls

Understanding Tasks

Zapier measures usage in tasks. Each action step that runs successfully uses one task.

  • 💡Triggers: never use tasks, including polling checks
  • 💡Multi-step Zaps: a Zap with 3 actions uses 3 tasks per run
  • 💡Loops: each action inside a loop uses a task per iteration
  • 💡Failed or filtered steps: don't count against your limit

Zapier vs Make.com vs n8n

Ease of use, app coverage, pricing, and logic support side by side.

Factor Zapier Make.com ↗ n8n ↗
Ease of Use Easiest Visual / Moderate Technical
App Library 7000+ (largest) 1000+ 900+
Free Plan 100 tasks/mo 1,000 credits/mo Self-host free
Paid Plan (entry) $19.99/mo $9/mo $20/mo cloud
Team Plan $69+/mo ~$29/mo $50/mo cloud
Complex Logic Basic filters Advanced routing Full code nodes
AI / LLM Nodes Limited OpenAI + Gemini Native AI nodes
Self-Hosted No No Yes (free)

Popular Use Cases on Zapier

Lead Generation & CRM

Capture form submissions and automatically create or update CRM records. The most common Zapier use case, with thousands of pre-built templates.

Email & Notification Routing

Route emails and notifications to the right person or team. Send alerts to Slack, email, or SMS based on conditions.

Social & Content Distribution

Auto-post to social media, create blog posts from RSS feeds, or sync content across platforms.

Paying too much for Zapier?

Zapier charges for every action step. Make.com and n8n run the same workflows for less once volume grows.

Make.com

Make.com

Best for power users, visual workflows

  • ✓ 1,000 free credits/month (vs Zapier's 100 tasks)
  • ✓ Paid plans from $9/mo (vs $19.99)
  • ✓ Advanced branching, loops, data mapping
  • ✓ 1000+ integrations, HTTP for any API
Try Make.com free →
n8n

n8n

Best for developers, self-hosted, AI workflows

  • ✓ Self-host for free, no execution limits
  • ✓ Open-source, full data control
  • ✓ Native AI nodes (OpenAI, Claude, Gemini)
  • ✓ JavaScript and Python code nodes
Try n8n free →

Frequently Asked Questions

What is Zapier?

Zapier is a web automation platform that lets you connect apps and create workflows without code. It has 7000+ app integrations and the simplest editor of the major platforms. It also costs the most per task at high volume.

How much does Zapier cost?

Zapier has a free plan with 100 tasks/month and two-step Zaps. Professional starts at $19.99/month billed annually ($29.99 monthly) for 750 tasks, and Team starts at $69/month billed annually for 2,000 tasks. Price rises with each task tier, so high-volume automations get expensive.

Is there a cheaper alternative to Zapier?

Yes. Make.com includes 1,000 credits/month on its free plan (vs Zapier's 100 tasks), and its Core plan is $9/month for 10,000 credits. n8n is free to self-host with no execution limits. Both cost less than Zapier once you run more than a few hundred tasks a month.

Is Make.com better than Zapier?

For multi-step workflows, usually yes. Make.com has routers for branching, iterators for processing lists, and data mapping between every module, and it costs less per operation. Zapier is easier for beginners. Make.com's free plan includes 1,000 credits/month against Zapier's 100 tasks/month.

Can I self-host an automation platform instead of using Zapier?

Yes. n8n is an open-source automation platform that you can self-host on your own server for free with no execution limits. It supports 900+ integrations and native AI/LLM nodes, and a Docker install takes about 5 minutes. It suits developers and teams that need data to stay on their own servers.

Is Zapier good for businesses?

Zapier works well for non-technical teams that need simple automations with the widest app coverage. For high-volume or multi-branch workflows, Make.com or n8n usually cost less. Zapier's Team plan starts at $69/month billed annually for 2,000 tasks, while Make.com's Core plan is $9/month for 10,000 credits.