About Mixpanel
Mixpanel helps you understand how users interact with your product. But insights are useless without action. Integrating Mixpanel with your engagement tools allows you to close the loop: you can identify users who are at risk of churning and automatically trigger a re-engagement email campaign or alert a customer success manager.
Integration Capabilities
Mixpanel has 4 native integrations with leading business platforms. Connect via direct API, webhooks, or third-party automation tools for unlimited possibilities.
Browse Mixpanel integrations below. Green integrations are native and free. Yellow integrations require an automation platform like Make ↗ to sync data.
Common Integration Patterns
- → Funnel Analysis: Integrates with Segment or direct SDKs to track the exact drop-off rates in sign-up or checkout flows.
- → Cohort Sync: Pushes cohorts of users (e.g., 'At-risk users') back to marketing tools (like Braze or HubSpot) for retargeting.
- → Group Analytics: Implementation of B2B analytics to track usage at the Company/Account level rather than just the individual user level.
Integration Challenges
- ⚠ Data Trust: If the event data sent to Mixpanel doesn't match the backend database counts exactly, stakeholders often lose trust in the analytics.
- ⚠ Property Management: Events sent without the correct 'Super Properties' (like Plan Type or Region) make segmentation impossible later.
- ⚠ Identity Merging: Handling users who switch devices or log in/out frequently can cause inflated user counts if identity merging isn't handled correctly.
Before You Integrate
- 1. Define Super Properties: Decide which properties (e.g., Platform, User Role) should be sent with *every* event.
- 2. Test Identity Management: Verify that a user logging in on a new device is correctly merged with their existing profile.
- 3. Exclude Internal Traffic: Set up filters to exclude events generated by your own employees or QA team.
- 4. Validate Against DB: Regularly compare key metric counts (e.g., 'Signups') in Mixpanel vs your production database to ensure accuracy.
✓ Mixpanel Integrates Natively (2)
These tools connect directly with Mixpanel without needing third-party automation platforms.
⚙ Connect via Automation Platform (4)
Connect Mixpanel to these tools using Make ↗ , a powerful automation platform.
HubSpot
CRM platform for marketing, sales, and service automation.
Microsoft Teams
Enterprise workspace for collaboration and video.
Salesforce
Enterprise-grade CRM for managing customer relationships.
Slack
Team messaging platform for collaboration and alerts.
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