About Webflow
Webflow allows designers to build professional sites without code. The challenge is connecting those beautiful forms to your backend data. Integrating Webflow allows you to pipe leads directly into your CRM or dynamically update blog content from an external database like Airtable, bridging the gap between design and data.
Integration Capabilities
Webflow has 6 native integrations with leading business platforms. Connect via direct API, webhooks, or third-party automation tools for unlimited possibilities.
Browse Webflow integrations below. Green integrations are native and free. Yellow integrations require an automation platform like Make ↗ to sync data.
Common Integration Patterns
- → Headless CMS: Managing content in Airtable or Notion and syncing it to Webflow CMS collections for publishing.
- → Lead Routing: Using native forms but sending the data via Logic/Make to HubSpot or Salesforce for complex lead scoring.
- → Membership Gating: Integrating with tools like Memberstack or Outseta to gate content based on payment status in Stripe.
Integration Challenges
- ⚠ CMS Item Limits: Webflow has strict limits on CMS items (e.g., 10k items on CMS plan). Large programmatic SEO projects often hit this wall.
- ⚠ Form ID Changes: If you unpublish/republish or duplicate a project, Form IDs can change, breaking webhook connections.
- ⚠ Rich Text Formatting: Syncing rich text from external databases (like Markdown in Airtable) to Webflow Rich Text fields often requires HTML conversion.
Before You Integrate
- 1. Map Reference Fields: If syncing multi-reference fields (e.g. 'Tags'), ensure the reference items exist in Webflow *before* syncing the main item.
- 2. Validate Image URLs: Webflow requires images to be hosted on a public URL to import via API.
- 3. Set Publish Status: Decide if the integration should set items to 'Draft' or 'Published' automatically.
✓ Webflow Integrates Natively (2)
These tools connect directly with Webflow without needing third-party automation platforms.
⚙ Connect via Automation Platform (5)
Connect Webflow to these tools using Make ↗ , a powerful automation platform.
Airtable
Low-code platform for building collaborative apps.
Google Sheets
Cloud spreadsheets for data analysis and collaboration.
Microsoft Teams
Enterprise workspace for collaboration and video.
Salesforce
Enterprise-grade CRM for managing customer relationships.
Slack
Team messaging platform for collaboration and alerts.