↔ 
Connect Webflow to Google Analytics 4
Technical Integration Guide & Cost Analysis
Integration Status
Webflow offers a native integration with Google Analytics 4. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Webflow Google Analytics 4 Integration Overview
Connect Webflow to Google Analytics 4 for seamless customer journey tracking and data-driven insights. Automate event tracking and eliminate manual data entry.
Primary Use Case
Sync Webflow form submissions and event tracking to Google Analytics 4 for unified customer journey analysis and data-driven marketing decisions.
medium
20 minutes
Frequently Asked Questions
How do I connect Webflow to Google Analytics 4? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between Webflow and Google Analytics 4 secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Webflow security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Webflow → Google Analytics 4. Changes in Google Analytics 4 do not sync back to Webflow.
Will existing data in Webflow sync to Google Analytics 4? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.