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Connect HubSpot to Xero
Technical Integration Guide & Cost Analysis
Integration Status
HubSpot offers a native integration with Xero. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
HubSpot Xero Integration Overview
Connect HubSpot CRM to Xero accounting for automated customer data sync and streamlined financial operations.
Primary Use Case
Sync customer purchases from Xero to HubSpot for unified customer view and automated follow-up in sales and marketing.
medium
20 minutes
Integration Solutions
Choose the right tool for your requirements:
| Platform | Cost | Setup | Flexibility | Best For | |
|---|---|---|---|---|---|
| 🔗 Native Built-in integration | Free Free | 5-15 min Fastest | Low Limited | Zero-config sync Data syncs directly between apps—no middleman. Perfect for simple, one-way flows. | Included |
| ✨ Make Visual workflow builder, no coding | $9–99/mo Budget-Friendly | 15–45 min Quick | High Powerful | Most integrations Perfect for mapping fields, transforming data, and handling complex workflows. Popular choice for startups. | Start Free |
| 👤 Relay Human review & approval workflows | $18–100/mo Value-Priced | 10–20 min Easy | Medium Balanced | Approval gates Require manual review before data syncs. Add legal, finance, or manager sign-offs. Best when humans must decide. | Add Approvals |
| 🔗 Pabbly Connect Budget-friendly automation tool | $15–399/mo Affordable | 10–30 min Quick | Medium Good | Cost-effective automation Affordable alternative with similar features to Zapier. Perfect for small businesses and startups on a budget. | Start Free |
| 🔐 n8n Self-hosted, no cloud dependencies | $20–490/mo Pay-as-you-scale | 30–60 min Advanced | Very High Maximum | Privacy & control Host on your own servers. Full data residency, unlimited customization, complete audit trails—best for compliance-heavy orgs. | Deploy Self-Hosted |
| ⚙️ Zapier Market leader, premium support | $29–799/mo Enterprise-Grade | 10–30 min Quick | Medium Good | Enterprise support Industry standard with premium support. Ideal if you need guaranteed uptime SLAs and vendor support. | Explore Plans |
Use Make to get running in 15–45 minutes. Map fields, transform data, and connect dozens of apps without touching code. Best for startups and fast iterations.
Add Relay on top of any solution to require approval before syncing. Perfect for finance, legal, or compliance—let humans make the final call before data moves.
Deploy n8n on your own servers for zero cloud dependencies. Full data residency, unlimited customization, and complete audit trails—essential for healthcare, finance, and GDPR compliance.
Add Human Approval Workflow
Automation is powerful but risky for sensitive data. If you're handling Approval workflows, add Relay to require manual approval before data reaches Xero—catches mistakes before they spread.
Data is ready to sync from HubSpot to Xero
Manager receives Slack notification with data preview
Manager reviews and approves or rejects
Only approved data is synced
- • Preventing errors: Catch incorrect data before it affects Xero
- • Compliance: Ensure proper authorization for sensitive operations
- • Workload management: Avoid over-assigning tasks or opportunities
- • Accountability: Maintain audit trails of approval decisions
Frequently Asked Questions
How do I connect HubSpot to Xero? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between HubSpot and Xero secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your HubSpot security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: HubSpot → Xero. Changes in Xero do not sync back to HubSpot.
Will existing data in HubSpot sync to Xero? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.