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Connect Mailchimp to Shopify
Technical Integration Guide & Cost Analysis
Integration Status
Mailchimp offers a native integration with Shopify. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Mailchimp Shopify Integration Overview
Connect Shopify orders to Mailchimp for automated customer data sync and targeted marketing. Eliminate manual entry and boost sales with seamless integration.
Primary Use Case
Sync customer purchases from Shopify to Mailchimp for targeted marketing campaigns and automated email follow-up.
medium
20 minutes
Frequently Asked Questions
How do I connect Mailchimp to Shopify? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between Mailchimp and Shopify secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Mailchimp security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Mailchimp → Shopify. Changes in Shopify do not sync back to Mailchimp.
Will existing data in Mailchimp sync to Shopify? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.