↔ 
Connect Segment to Looker
Technical Integration Guide & Cost Analysis
Integration Status
Segment offers a native integration with Looker. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Segment Looker Integration Overview
Streamline data sync between Segment and Looker with our seamless integration. Automate customer data and eliminate manual entry.
Primary Use Case
Sync customer data from Segment to Looker for unified customer view and automated reporting.
medium
20 minutes
Frequently Asked Questions
How do I connect Segment to Looker? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between Segment and Looker secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Segment security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Segment → Looker. Changes in Looker do not sync back to Segment.
Will existing data in Segment sync to Looker? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.