Airtable logo HubSpot logo

Connect Airtable to HubSpot

Technical Integration Guide & Cost Analysis

Integration Status

Airtable offers a native integration with HubSpot. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.

Data Flow Architecture

Airtable Airtable
← Bidirectional →
Changes reflect within 1-2 minutes via webhook.
HubSpot HubSpot
API Tier
REST API v3
Auth Method
OAuth 2.0
Rate Limits
Standard SaaS Limits

Integration Overview

Streamline customer data sync between Airtable and HubSpot with our seamless integration. Automate data mapping and eliminate manual entry.

Primary Use Case

Sync customer data from Airtable to HubSpot for unified customer view and automated follow-up.

Setup Complexity

medium

Typical Setup Time

30 minutes

Field Mappings

Detailed mapping of how fields sync between systems.

contacts

Source FieldTypeTarget FieldDirectionNotes
emailstringemailbidirectionalPrimary Key. Must be unique.
first_namestringfirstnamebidirectionalStandard field mapping.

Frequently Asked Questions

Does Airtable integrate directly with HubSpot?

Yes, Airtable has a native integration with HubSpot. It is available directly within the Airtable app marketplace.

Is the connection between Airtable and HubSpot secure?

Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Airtable security settings.

Is the sync one-way or two-way?

This is typically a one-way sync: Airtable → HubSpot. Changes in HubSpot do not sync back to Airtable.

Will existing data in Airtable sync to HubSpot?

Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.