For Amazon sellers without a dedicated BI tool, Google Sheets is the default reporting layer — but getting Amazon data there requires an automation tool because there is no native connection. The most common use case is a daily export of FBA inventory health metrics: units available, units reserved, sell-through rate, and stranded inventory count, all appended as time-stamped rows so ops teams can spot trends without logging into Seller Central. A second pattern uses order-level data: every new Amazon order creates a row in Sheets, giving finance a live feed for reconciliation before the bi-weekly settlement report arrives. Setup via Make typically takes 20–30 minutes using the Amazon module and a Google Sheets append-row action.