For Amazon sellers without a dedicated BI tool, Google Sheets is the default reporting layer, but getting Amazon data there requires an automation tool because there is no native connection. The most common use case is a daily export of FBA inventory health metrics: units available, units reserved, sell-through rate, and stranded inventory count, all appended as time-stamped rows so ops teams can spot trends without logging into Seller Central. A second pattern uses order-level data: every new Amazon order creates a row in Sheets, giving finance a live feed for reconciliation before the bi-weekly settlement report arrives. Setup via Make typically takes 20–30 minutes using the Amazon module and a Google Sheets append-row action.