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Connect Google Analytics 4 to HubSpot
Technical Integration Guide & Cost Analysis
Integration Status
Google Analytics 4 offers a native integration with HubSpot. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Note: We've identified 3 known limitations with this integration. See known limitations below for details.
Data Flow Architecture
Google Analytics 4 HubSpot Integration Overview
Streamline customer data sync between Google Analytics 4 and HubSpot with our seamless integration. Automate customer journey tracking and enhance CRM insights.
Primary Use Case
Sync customer purchase events from Google Analytics 4 to HubSpot for unified customer view and automated follow-up.
medium
15 minutes
💰 Cost Estimator
Calculate your monthly automation cost based on data volume
- ✓ 10,000 operations/mo
- ✓ Visual workflow builder
- ✓ Unlimited approvals
- ✓ Approval workflows
- ✓ Unlimited tasks/mo
- ✓ Affordable pricing
- ✓ 2,500 executions/mo
- ✓ Self-hosted privacy
- ✓ 750 tasks/mo
- ✓ Easiest setup
💡 Tip: Make is best for complex logic and data transformations. n8n is great if you need privacy and self-hosted control. Relay adds manager approval gates—perfect for sensitive financial or legal data transfers. Pabbly Connect offers unlimited tasks at a flat rate—ideal for high-volume workflows on a budget.
Known Limitations & Errors
Fix with Make
Build custom workflows to fix integration errors with Make's powerful visual automation platform.
Try Make Free →Self-Hosted Solution with n8n
For complete data control, use n8n's open-source automation platform that you can self-host.
Try n8n Free →Add Human Review with Relay
Prevent errors with Relay's human-in-the-loop approval workflows before data syncs.
Try Relay Free →Integration Solutions
Choose the right tool for your requirements:
| Platform | Cost | Setup | Flexibility | Best For | |
|---|---|---|---|---|---|
| 🔗 Native Built-in integration | Free Free | 5-15 min Fastest | Low Limited | Zero-config sync Data syncs directly between apps—no middleman. Perfect for simple, one-way flows. | Included |
| ✨ Make Visual workflow builder, no coding | $9–99/mo Budget-Friendly | 15–45 min Quick | High Powerful | Most integrations Perfect for mapping fields, transforming data, and handling complex workflows. Popular choice for startups. | Start Free |
| 👤 Relay Human review & approval workflows | $18–100/mo Value-Priced | 10–20 min Easy | Medium Balanced | Approval gates Require manual review before data syncs. Add legal, finance, or manager sign-offs. Best when humans must decide. | Add Approvals |
| 🔗 Pabbly Connect Budget-friendly automation tool | $15–399/mo Affordable | 10–30 min Quick | Medium Good | Cost-effective automation Affordable alternative with similar features to Zapier. Perfect for small businesses and startups on a budget. | Start Free |
| 🔐 n8n Self-hosted, no cloud dependencies | $20–490/mo Pay-as-you-scale | 30–60 min Advanced | Very High Maximum | Privacy & control Host on your own servers. Full data residency, unlimited customization, complete audit trails—best for compliance-heavy orgs. | Deploy Self-Hosted |
| ⚙️ Zapier Market leader, premium support | $29–799/mo Enterprise-Grade | 10–30 min Quick | Medium Good | Enterprise support Industry standard with premium support. Ideal if you need guaranteed uptime SLAs and vendor support. | Explore Plans |
Use Make to get running in 15–45 minutes. Map fields, transform data, and connect dozens of apps without touching code. Best for startups and fast iterations.
Add Relay on top of any solution to require approval before syncing. Perfect for finance, legal, or compliance—let humans make the final call before data moves.
Deploy n8n on your own servers for zero cloud dependencies. Full data residency, unlimited customization, and complete audit trails—essential for healthcare, finance, and GDPR compliance.
Add Human Approval Workflow
Automation is powerful but risky for sensitive data. If you're handling Approval workflows, add Relay to require manual approval before data reaches HubSpot—catches mistakes before they spread.
Data is ready to sync from Google Analytics 4 to HubSpot
Manager receives Slack notification with data preview
Manager reviews and approves or rejects
Only approved data is synced
- • Preventing errors: Catch incorrect data before it affects HubSpot
- • Compliance: Ensure proper authorization for sensitive operations
- • Workload management: Avoid over-assigning tasks or opportunities
- • Accountability: Maintain audit trails of approval decisions
Field Mappings
Detailed mapping of how fields sync between systems.
sessions
| Source Field | Type | Target Field | Direction | Notes |
|---|---|---|---|---|
| session_id | string | hs_analytics_session_id | unidirectional | |
| source | string | hs_analytics_source | unidirectional |
Frequently Asked Questions
Does Google Analytics 4 integrate directly with HubSpot? ▼
Yes, Google Analytics 4 has a native integration with HubSpot. It is available directly within the Google Analytics 4 app marketplace.
Is the connection between Google Analytics 4 and HubSpot secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Google Analytics 4 security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Google Analytics 4 → HubSpot. Changes in HubSpot do not sync back to Google Analytics 4.
Will existing data in Google Analytics 4 sync to HubSpot? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Why does GA4 reports 100 leads from Google Ads, but HubSpot shows 60. Where are the 40 missing leads?? ▼
This is a known issue (~65% of users). Common cause: Client-Side Event Blocking. Typical fix time: 30 minutes. Many teams solve this with Make's visual mapping tools or n8n for self-hosted control.