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Connect HubSpot to Airtable
Technical Integration Guide & Cost Analysis
Integration Status
HubSpot offers a native integration with Airtable. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
HubSpot Airtable Integration Overview
Connect HubSpot CRM to Airtable and automate customer data sync. Eliminate manual entry and improve sales efficiency.
Primary Use Case
Sync customer data from Airtable to HubSpot CRM for unified customer view and automated follow-up.
medium
30 minutes
Field Mappings
Detailed mapping of how fields sync between systems.
contacts
| Source Field | Type | Target Field | Direction | Notes |
|---|---|---|---|---|
| string | bidirectional | Primary Key. Must be unique. | ||
| firstname | string | first_name | bidirectional | Standard field mapping. |
Frequently Asked Questions
Does HubSpot integrate directly with Airtable? ▼
Yes, HubSpot has a native integration with Airtable. It is available directly within the HubSpot app marketplace.
Is the connection between HubSpot and Airtable secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your HubSpot security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: HubSpot → Airtable. Changes in Airtable do not sync back to HubSpot.
Will existing data in HubSpot sync to Airtable? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.