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Connect HubSpot to Intercom
Technical Integration Guide & Cost Analysis
Integration Status
HubSpot offers a native integration with Intercom. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
HubSpot Intercom Integration Overview
Connect HubSpot CRM to Intercom for seamless customer data sync and automated workflows. Eliminate manual entry and improve customer experience.
Primary Use Case
Sync customer purchases from Shopify to HubSpot for unified customer view and automated follow-up.
medium
20 minutes
Frequently Asked Questions
How do I connect HubSpot to Intercom? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between HubSpot and Intercom secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your HubSpot security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: HubSpot → Intercom. Changes in Intercom do not sync back to HubSpot.
Will existing data in HubSpot sync to Intercom? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.