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Connect HubSpot to Shopify
Technical Integration Guide & Cost Analysis
Integration Status
HubSpot offers a native integration with Shopify. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
HubSpot Shopify Integration Overview
Connect Shopify orders to HubSpot CRM. Automate customer data sync and eliminate manual entry.
Primary Use Case
Sync customer purchases from Shopify to HubSpot for unified customer view and automated follow-up.
medium
20 minutes
Field Mappings
Detailed mapping of how fields sync between systems.
contacts
| Source Field | Type | Target Field | Direction | Notes |
|---|---|---|---|---|
| string | bidirectional | Primary Key. Must be unique. | ||
| first_name | string | firstname | bidirectional | Max 50 characters in HubSpot |
| phone | string | phone | bidirectional | Must include country code (e.g., +1 for USA). Spaces/dashes OK. |
deals
| Source Field | Type | Target Field | Direction | Notes |
|---|---|---|---|---|
| total_price | decimal | amount | unidirectional | Maps to Deal Amount. |
| financial_status | string | dealstage | unidirectional | Requires mapping in HubSpot settings. |
Frequently Asked Questions
Does HubSpot integrate directly with Shopify? ▼
Yes, HubSpot has a native integration with Shopify. It is available directly within the HubSpot app marketplace.
Is the connection between HubSpot and Shopify secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your HubSpot security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: HubSpot → Shopify. Changes in Shopify do not sync back to HubSpot.
Will existing data in HubSpot sync to Shopify? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.