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Connect HubSpot to Webflow

Technical Integration Guide & Cost Analysis

Integration Status

HubSpot offers a native integration with Webflow. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.

Data Flow Architecture

HubSpot HubSpot
→ One-Way
Standard API Latency
Webflow Webflow
API Tier
REST API v3
Auth Method
OAuth 2.0
Rate Limits
Standard SaaS Limits

Integration Overview

Streamline customer data sync from Webflow to HubSpot with our integration. Automate data mapping and approval workflows for seamless CRM updates.

Primary Use Case

Sync customer data from Webflow to HubSpot for unified customer view and automated follow-up.

Setup Complexity

medium

Typical Setup Time

20 minutes

Frequently Asked Questions

How do I connect HubSpot to Webflow?

There's no native integration. To connect them, you will need a middleware tool like Make or n8n.

Is the connection between HubSpot and Webflow secure?

Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your HubSpot security settings.

Is the sync one-way or two-way?

This is typically a one-way sync: HubSpot → Webflow. Changes in Webflow do not sync back to HubSpot.

Will existing data in HubSpot sync to Webflow?

Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.

Can I sync custom fields?

Native integration is limited to standard fields. For custom field mapping, use an automation tool.

Can I add approval steps before syncing?

Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.