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Connect Mailchimp to HubSpot
Technical Integration Guide & Cost Analysis
Integration Status
Mailchimp offers a native integration with HubSpot. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Mailchimp HubSpot Integration Overview
Streamline customer data sync between Mailchimp and HubSpot with our seamless integration. Automate contact updates and enhance your CRM with accurate customer insights.
Primary Use Case
Sync Mailchimp contact data to HubSpot for unified customer view and automated follow-up.
medium
30 minutes
Field Mappings
Detailed mapping of how fields sync between systems.
contacts
| Source Field | Type | Target Field | Direction | Notes |
|---|---|---|---|---|
| email_address | string | bidirectional | ||
| merge_fields.FNAME | string | firstname | bidirectional |
Frequently Asked Questions
Does Mailchimp integrate directly with HubSpot? ▼
Yes, Mailchimp has a native integration with HubSpot. It is available directly within the Mailchimp app marketplace.
Is the connection between Mailchimp and HubSpot secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Mailchimp security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Mailchimp → HubSpot. Changes in HubSpot do not sync back to Mailchimp.
Will existing data in Mailchimp sync to HubSpot? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.