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Fix NetSuite → HubSpot Sync Issues (Not Working, Errors, Duplicates)

🔧 2 Common Issues

Diagnose and resolve common sync problems. We've documented the 2 most common issues, their root causes, and exactly how to fix them. See step-by-step fixes for duplicates, missing fields, rate limit errors, and connection issues.

critical High Frequency

HubSpot marketing leads aren't syncing to NetSuite CRM

Also searched as: "NetSuite HubSpot hubspot marketing leads aren't syncing to netsuite crm"

#1 Field Mapping Error 55% likely

📋 How to Diagnose

  1. 1. Check HubSpot to NetSuite field mappings
  2. 2. Verify if all required fields have valid values
  3. 3. Look for any missing or invalid fields in the sync log

✓ Solution

Update field mappings to ensure all required NetSuite fields are properly populated

⏱️ Est. time: 20 min

#2 Sync Frequency Issue 30% likely

📋 How to Diagnose

  1. 1. Check sync schedule settings
  2. 2. Verify if sync is set to real-time or periodic
  3. 3. Look for any sync delays or failures

✓ Solution

Adjust sync frequency settings. For critical leads, use real-time webhook sync

⏱️ Est. time: 10 min

#3 Connection Error 15% likely

📋 How to Diagnose

  1. 1. Check NetSuite API connection status
  2. 2. Verify OAuth token validity
  3. 3. Test the connection with a simple API request

✓ Solution

Reconnect the integration and update API credentials

⏱️ Est. time: 15 min

View Setup Guide
high Moderate Frequency

Single HubSpot lead creates duplicate NetSuite contacts

Also searched as: "NetSuite HubSpot single hubspot lead creates duplicate netsuite contacts"

#1 Matching Rule Configuration 60% likely

📋 How to Diagnose

  1. 1. Check duplicate detection rules
  2. 2. Verify if email address is set as the primary matching field
  3. 3. Look for any conflicting matching criteria

✓ Solution

Update duplicate detection rules to use email address as primary matching key

⏱️ Est. time: 15 min

#2 Sync Trigger Issue 30% likely

📋 How to Diagnose

  1. 1. Check sync trigger conditions
  2. 2. Verify if the same lead is being processed multiple times
  3. 3. Look for any duplicate webhook events

✓ Solution

Add deduplication logic using HubSpot contact ID

⏱️ Est. time: 20 min

#3 Integration Configuration 10% likely

📋 How to Diagnose

  1. 1. Check for multiple active sync configurations
  2. 2. Verify if the same integration is set up twice
  3. 3. Look for any overlapping sync triggers

✓ Solution

Remove duplicate integration configurations

⏱️ Est. time: 10 min

View Setup Guide

Step 1: Try the Official Integration

Direct connection

Start with the native integration if available. It's usually the most reliable, but may have limitations.

View Setup Guide

Free with your subscription

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No code automation

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Approval automation

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