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Connect Salesforce to Mailchimp
Technical Integration Guide & Cost Analysis
Integration Status
Salesforce offers a native integration with Mailchimp. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Salesforce Mailchimp Integration Overview
Connect Salesforce and Mailchimp for automated customer data sync and improved sales workflows. Eliminate manual entry and boost productivity.
Primary Use Case
Sync Mailchimp contact data with Salesforce to create unified customer profiles and automate sales workflows.
medium
30 minutes
Frequently Asked Questions
How do I connect Salesforce to Mailchimp? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between Salesforce and Mailchimp secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Salesforce security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Salesforce → Mailchimp. Changes in Mailchimp do not sync back to Salesforce.
Will existing data in Salesforce sync to Mailchimp? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.