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Connect Segment to HubSpot
Technical Integration Guide & Cost Analysis
Integration Status
Segment offers a native integration with HubSpot. For most standard use cases (basic contact sync, simple order transfer), this built-in connection is sufficient and free.
Data Flow Architecture
Segment HubSpot Integration Overview
Streamline customer data sync from Shopify to HubSpot CRM with our Segment integration. Automate order updates and eliminate manual entry.
Primary Use Case
Sync customer purchases from Shopify to HubSpot for unified customer view and automated follow-up.
medium
20 minutes
Frequently Asked Questions
How do I connect Segment to HubSpot? ▼
There's no native integration. To connect them, you will need a middleware tool like Make or n8n.
Is the connection between Segment and HubSpot secure? ▼
Yes. This integration typically uses OAuth 2.0, meaning you grant permission via a secure login window. You do not need to share your raw password, and you can revoke access at any time from your Segment security settings.
Is the sync one-way or two-way? ▼
This is typically a one-way sync: Segment → HubSpot. Changes in HubSpot do not sync back to Segment.
Will existing data in Segment sync to HubSpot? ▼
Usually, no. Most native integrations are "forward-looking," meaning they only sync data created or updated *after* you activate the connection. To move historical data, you will likely need to perform a one-time CSV export/import manually.
Can I sync custom fields? ▼
Native integration is limited to standard fields. For custom field mapping, use an automation tool.
Can I add approval steps before syncing? ▼
Native integrations can't do this. For workflows that need human review (e.g., "Manager must approve before creating invoice"), use Relay.app.